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How to Create and Publish Campaigns

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Written by Customer Mobilosoft

What is a Campaign?

A campaign is a message created to be published directly across different media channels linked to your locations, such as:

  • Facebook

  • Google Business Profile

  • Store Locator

Thanks to the My.Mobilosoft platform, you can easily create, manage, and publish your campaigns from one single place, without having to handle each media channel manually.

The goal is to simplify your locations’ communication while ensuring fast, consistent, and efficient message distribution.

These campaigns can be used to:

  • promote new products;

  • communicate special offers or promotions;

  • announce events;

  • share important information with customers.

ℹ️ Available media may vary depending on the brand, the existence of local pages, and their connection to the Mobilosoft platform.

Information Required to Publish a Campaign

Information

Facebook

Google

Store Locator

Title

100 characters max.

58 characters max.

100 characters max.

Description

500 characters max.

300 characters max.

300 characters max.

CTA Link

Optional

Optional

Optional

Available CTA Buttons

Book Now, Order Online, Buy Now, Learn More, Sign Up, Call Now

Book Now, Order Online, Buy Now, Learn More, Sign Up, Call Now

Book Now, Order Online, Buy Now, Learn More, Sign Up, Call Now

Validity Period

Unlimited

Maximum 1 year

Unlimited

Image Format

1200x630 (JPG, PNG)

400x300 (JPG, PNG)

400x300 (JPG, PNG)

Video Format

MP4

Maximum 30 seconds (MP4)

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Create a New Campaign

Step 1: Access the Campaign Hub

  1. Log in to My.Mobilosoft

2. Go to the Campaigns hub

3. Click on Create new campaign

4. Then select Post


STEP 2: Configure the Main Campaign Information

  1. Please complete the following fields:

  • Objective

  • Start date

  • End date

2. Configure Your Campaign

Define your campaign objective:

Promotion

  • Product promotion

  • Service promotion

  • Other promotion

Event

  • In-store event

  • Local event

  • Other event

News

  • Inform about something new

  • Share inspiration

👉 Note: “Banner” is not a campaign type, but a format used to display ads on your Store Locator for a defined period.

STEP 3: Create the Campaign Content

  1. Choose the Media Channels

Select the media channel(s) where you want to publish your campaign.

Then:

  • add the campaign title;

  • write the campaign description.

Using AI to Generate a Description

Artificial Intelligence can help you generate your campaign description.

To do so:

  • Check the AI option box.

  • Write your prompt.

  • Validate the request to automatically generate text suggestions.

💡 Good to Know

Google limits

  • Title: maximum 58 characters

  • Description: maximum 300 characters

2. Call-To-Action (CTA) Button

The CTA button encourages users to perform a specific action, such as:

  • booking;

  • purchasing;

  • ordering online;

  • calling;

  • learning more.

3. Add Media

Add an Image

You can add one or several images to your campaign.

ℹ️ Images must be in a rectangular format.

Add a Video

Supported formats

  • MP4

  • WEBM

Requirements:

  • maximum duration: 30 seconds

  • recommended size: 720x720

Tag

The Tag field is optional.


STEP 4: Select the Locations

Choose the locations where the campaign will be published.

Use the Search Locations search bar to find the relevant locations.

The search currently supports:

  • location tags;

  • campaign tags;

  • location names;

  • location IDs.

Once the locations are selected:

  1. Check the relevant locations.

  2. Click on Confirm.

STEP 5: Review and Publish the Campaign

This step allows you to preview your campaign before publishing it.

Edit the Campaign

If you want to make changes, click on Previous to return to the earlier steps.

Publish Immediately

If the preview is correct, click on Publish to publish your campaign.

Save as Draft

If you want to save your campaign without publishing it immediately:

  1. Click on Save as draft

  2. You can later edit and publish the campaign when needed.

Campaigns are an excellent way to centralize and harmonize communication across all your locations.

They allow you to:

  • quickly share important information;

  • promote products, offers, and events;

  • increase the visibility of your locations;

  • ensure consistent communication across all media;

  • save time by publishing simultaneously across multiple locations.

Thanks to campaigns, you can also improve customer engagement and strengthen your local presence on Facebook, Google, and the Store Locator.

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