In an increasingly connected world, understanding your digital positioning relative to your competitors is essential to remain competitive. This competitive analysis module provides you with a precise overview of your online performance and highlights opportunities for improvement.
With this tool, you will be able to:
Identify direct competitors within your geographical area.
Compare your digital performance through key indicators such as Mobiloscore, publication frequency, number of followers, and Google reviews.
Detect the strengths and weaknesses of your digital strategy.
Implement concrete actions to improve your visibility and online engagement.
Ready to discover where you stand in the digital landscape? Follow this step-by-step guide to make the most of competitive analysis. This version is more engaging and emphasizes the benefits for the user. It also provides a clear vision of the module's objectives.
Preliminary Steps: Search for My Establishment
1. Search for Your Establishment
Tag: Filter reviews by specific themes or categories (e.g., "Customer Service," "Cleanliness").
Establishment Name: Select one or more establishments to analyze their individual performances.
Period: Analyze trends over specific periods (week, month, quarter).
Click the Validate button to confirm and start the analysis.
1 - Categorization of Competitors
1.1 Available Categories
Define categories to organize your analysis (e.g., "Supermarket").
1.2 Geographical Scope
Indicate a distance (in kilometers) to search for nearby competitors (e.g., a radius of 1 km around your store).
1.3 Launch the Search
The results will display:
The names of competitors (e.g., Carrefour Express Aalst).
The Mobiloscore (digital performance on a scale from 0 to 100).
The Google rating.
Quick links to the competitors' Facebook pages.
Click on See more to access detailed insights.
2 - Comparison of Key Data: My Establishment vs. Competitors
2.1 Mobiloscore
The Mobiloscore is a digital barometer measuring an establishment's online performance on a scale of 100 points, based on key indicators such as presence, engagement, and online visibility.
Comparison:
My establishment: 0%
Competitor Test: 0%
2.2 Paid Publication on Facebook
Reach: Number of people reached.
Frequency of Paid Publication: Number of sponsored posts per day.
Example from October 1st:
My establishment reached 9,959 people with 2 sponsored posts.
Competitor Test reached no one and did not make any sponsored posts.
👉 CTA: "Let’s go!" (Start creating a boosted campaign).
2.3 Establishment Profile
Comparison of available information:
My establishment has a complete profile with photos, phone number, website, opening hours, and payment methods.
Competitor Test does not present any of this information.
👉 CTA: "Let’s go!" (Access the management module to complete or modify your profile).
2.4 Types of Media in Facebook Posts
My establishment uses photos (1 photo).
Competitor Test does not publish any media.
👉 CTA: "Let’s go!" (Launch a campaign or create a template).
2.5 Number of Followers
My establishment has 223 followers.
Competitor Test has not yet gained any followers.
👉 CTA: "Let’s go!" (Use a QR code to promote your page).
2.6 Frequency of Publication
My establishment publishes an average of 0.08 posts per week.
Competitor Test has not yet published any content.
👉 CTA: "Let’s go!" (Launch a campaign to energize your publications).
2.7 Ratings Associated with Google Reviews
Google reviews allow you to measure customer satisfaction:
My establishment: 4.2/5 (based on 54 reviews).
Competitor Test: 4.4/5 (based on 42 reviews).
👉 CTA: "Let’s go!" (Generate a QR code to collect more customer reviews).
By using this competitive analysis tool, you will gain a better understanding of your positioning in the digital market and identify opportunities for improvement.