This feature has been designed to help you create high-performing marketing campaigns, while saving time and ensuring consistent communication across all your locations.
It allows you to:
Automate the creation of content for your marketing campaigns
Adapt your messages to your objectives (visibility, engagement, clicks, conversions…)
Ensure consistent and high-quality communication
Optimize the impact of your campaigns, whether organic or sponsored
Main steps
Access the Campaign Hub
Click on the “Calendar view” section and then on the “Create a new campaign” button on the right
Select the type “Post” for organic campaigns.
Set up your campaign
Enter your campaign objective:
Promotion:
Promote a product
Promote a service
Promote something else
Event:
In-store event
Local event
Other Event
News:
Inform something new
Share inspiration
Remarks: “Banner” is not a campaign option but an advertisement displayed on your store locator for a defined period.
Define the start and end date of your campaign, then click on “Confirm” to move to the next step.
Choose the relevant media and check the “AI Suggestion” box
A field appears: you can enter one or more relevant keywords describing your campaign
Click on “Validate request” and allow a few seconds for the AI to generate your description.
Once the description is generated:
Take the time to review it carefully
Make sure it matches your brand image
adjust it if necessary so that it perfectly reflects your tone and specific features
Add images, videos and tags if necessary to your campaign and click on “Confirm”
Why use GenAI for your campaigns?
Significant time saving
Editorial consistency across the entire network
Improved performance and engagement
We hope this guide will allow you to create your campaigns more calmly and efficiently thanks to GenAI.
By combining speed of generation and personalization, you will be able to strengthen the impact of your messages while maintaining consistent communication across your entire network.
Our team remains of course available if you have any questions.😊
Very successful campaigns ahead 🚀